



Dear Colleagues,
This past month, the AAAAI participated in the launch of an educational campaign that greatly enhanced the visibility of the A/I specialty through an amazing mass of national, state and local media coverage.
I’m referring to coverage of Choosing Wisely, a program organized by the ABIM Foundation with participation from Consumer Reports and nine leading specialty societies, including the AAAAI.
The Choosing Wisely campaign helps physicians, patients and other stakeholders think and talk about appropriate use of healthcare resources in the United States. The AAAAI’s role in the campaign focuses on educating and encouraging physicians and patients to have conversations about five things relating to appropriate allergy/immunology diagnosis and care.
